Parque
A space where nature takes the lead, softening the boundaries between indoors and outdoors. The art direction translates the idea of “stepping into the park” into a warm, fresh, and unpretentious experience. Greenery in every form, noble materials, filtered light, real textures. We designed a spatial identity that feels simple yet expressive, with elements meant for informal appropriation: tiered seating, ponchos, a popcorn cart, relaxed furniture. Every design decision responds to a clear premise — that entering should also feel like stepping out. Architecture by Ripani Navia
Client
Parque Bar
DELIVERABLES
Conceptualization Branding Packaging Desing Apparel design Art Direction
Year
2018
Role
Creative Direction