DUCA
DUCCA was born from the Italian ritual of l’apericena — a relaxed moment of shared small plates, aperitifs, and coffee. We researched and introduced the concept in Buenos Aires, grounding it in a visual and cultural language that was new to the local scene. It was one of the first spaces in the city to adopt the Memphis style — a bold, geometric, and playful design language from Italy’s radical 1980s movement. The art direction sustained that identity with coherence: vibrant materials, joyful forms, and a precise graphic structure. A visual system with character and clarity. Architecture by Ripani Navia
Client
Duca
DELIVERABLES
Creative Direction Branding Interiorism Conceptualization
Year
2019
Role
Creative Direction